Unilever: A third of consumers now buy from 'good' brands

Madeleine Cuff
clock
Unilever: A third of consumers now buy from 'good' brands

Survey from consumer goods giant suggest sustainability is becoming crucial to brands' success on the shop floor

More than a third of consumers now choose to buy from brands they believe are doing social or environmental good, according to a ground-breaking new study from consumer goods giant Unilever. Working...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join now

 

Already a BusinessGreen
member?

Login

More on Marketing

Campaigners have described the fashion industry as 'addicted to greenwashing' | Credit: iStock

Could the UK's competition regulator scrub the greenwashing out of fashion?

The Competitions and Markets Authority has embarked on a major crackdown of misleading green claims made by fashion brands - but can it deliver?

Cecilia Keating
clock 26 January 2022 • 8 min read
Align in the snow: Davos delay could push back key green discussions in 2022

Align in the snow: Davos delay could push back key green discussions in 2022

With World Economic Forum's annual get-together delayed, key discussions over climate and sustainability discussions may also have to wait, warn S30 co-chairs Steve Varley from EY and Freuds' CEO Dr Arlo Brady

Steve Varley and Dr Arlo Brady, S30
clock 25 January 2022 • 3 min read
The showcase must go on

The showcase must go on

The BusinessGreen Leaders Awards are back for 2022, at a time when promoting the many strengths of the green economy has never been more important

James Murray
clock 20 January 2022 • 3 min read