'Reconcile development and preservation': Inside Natura & Co's alternative vision for the Amazon

Cecilia Keating
clock • 10 min read

Natura & Co sustainability executives sit down with BusinessGreen to discuss how the company balances profitability and sustainability, and why the Paris Agreement will fail unless the Amazon is protected

Perfume lovers who want to be transported to the Amazon in a single spritz need to look no further than Natura's Ekos Alma fragrance. That's according to the product's promotional materials, anyway, which...

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