How Patagonia became the 'grand experiment' of sustainable business

James S Murray
clock • 21 min read

Patagonia's Lisa Pike Sheehy and Mihela Hladin Wolfe talk about how the outdoor wear company aspires to be a sustainability trailblazer - and is well used to 'playing in the arena of hate and love' as a result

Patagonia sets great stall by the fact it is not like other companies. A growing number of firms may be setting net zero emissions targets and exploring how to build more sustainable business models, but...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Management

Stacy Kauk: 'Working in climate is tough'

Stacy Kauk: 'Working in climate is tough'

Shopify's head of sustainability sheds light on the operational challenges of net zero and the importance of cross-sector collaboration

Stuart Stone
clock 29 March 2023 • 5 min read
The year WeTransfer 'measured everything': Converting data into climate action

The year WeTransfer 'measured everything': Converting data into climate action

WeTransfer's Lina Ruiz reflects on a data-led approach to cutting carbon from servers facilitating the transfer of 761 files per second

Stuart Stone
clock 29 March 2023 • 12 min read
Net Zero Festival: Agenda and registration now live

Net Zero Festival: Agenda and registration now live

Keynote speakers and agenda confirmed, as Net Zero Festival now open for delegates to reserve their place

BusinessGreen staff
clock 28 March 2023 • 2 min read