How Patagonia helped save Europe's last wild river - and navigated a path for others to follow

Cecilia Keating
clock • 14 min read
How Patagonia helped save Europe's last wild river - and navigated a path for others to follow

Could an innovative partnership between a US clothing firm and the Albanian government provide a new template for corporate conservation efforts?

From its source in the Pindos Mountains in north-west Greece to its meeting with the Adriatic Sea in Albania, the Vjosa river flows uninterrupted for more than 270 kilometres, making it the longest free-flowing...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Cecilia Keating
Author spotlight

Cecilia Keating

View profile
More from Cecilia Keating

We need the transition to a low-carbon economy to reverse historic injustices

Why the Women in Green Business Awards is more important than ever

More on Biodiversity

Businesses urged to align decision-making with 'environmental reality'
Biodiversity

Businesses urged to align decision-making with 'environmental reality'

Business leaders face calls to respond to escalating nature-related risks revealed by landmark report from the Intergovernmental Platform on Biodiversity and Ecosystem Services

Stuart Stone
Stuart Stone
clock 10 February 2026 • 4 min read
'Scientific reality check': Businesses warned they 'risk extinction' as nature loss accelerates
Biodiversity

'Scientific reality check': Businesses warned they 'risk extinction' as nature loss accelerates

Landmark report from Intergovernmental Platform on Biodiversity and Ecosystem Services warns continued failure to account for nature-related risks threatens catastrophic economic fallout

James Murray
James Murray
clock 09 February 2026 • 6 min read
Defra launches free nutrient management planning tool for farmers
Biodiversity

Defra launches free nutrient management planning tool for farmers

The tool is designed to help farmers increase profitability while protecting the environment, according to Defra

BusinessGreen staff
BusinessGreen staff
clock 09 February 2026 • 1 min read