Greenwashing terms to avoid at any cost

clock • 13 min read
Credit: iStock
Image:

Credit: iStock

Want to be true in advertising, earn trust and avoid lawsuits? Steer clear of this lingo (and use other terms with care)

Oh, what a tangled web they weave when businesses set out either to deceive consumers or aspirationally advertise green credentials they haven't earned. Too often, marketers fall into the trap of making...

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