Greenwashing terms to avoid at any cost

clock • 13 min read
Credit: iStock
Image:

Credit: iStock

Want to be true in advertising, earn trust and avoid lawsuits? Steer clear of this lingo (and use other terms with care)

Oh, what a tangled web they weave when businesses set out either to deceive consumers or aspirationally advertise green credentials they haven't earned. Too often, marketers fall into the trap of making...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Havas PR agencies stripped of B Corp status over Shell contract

Havas PR agencies stripped of B Corp status over Shell contract

Multinational comms giant ruled to have breached B Corp community’s 'core values' by taking on oil and gas client

Michael Holder
clock 19 July 2024 • 4 min read
CMA publishes anti-greenwash guidance for heat pumps, solar panels, and home insulation

CMA publishes anti-greenwash guidance for heat pumps, solar panels, and home insulation

Competition and consumer protection watchdog sets out key principles to help ensure clean tech marketing claims are accurate

Stuart Stone
clock 17 July 2024 • 3 min read
Katy King: 'We want to harness the power of the arts to change attitudes and ultimately behaviour'

Katy King: 'We want to harness the power of the arts to change attitudes and ultimately behaviour'

Nesta's deputy director of sustainable future discusses the notion of 'heated by a heat pump' stickers for businesses and how unleashing the power of creativity can help tackle the climate crisis

Stuart Stone
clock 16 July 2024 • 5 min read