Marketing

BusinessGreen Intelligence takes lessons in creative climate comms from the minds behind five 'Agency for Nature' campaigns

Marketing can drive a greener, fairer future - but it needs to be given the right impetus, guidance and brief, writes Sustainable Marketing Compass' Alexis Eyre

New green claims rules set to drastically restrict use of common environmental marketing terms and introduce significant new fines

ASA rules Audi claims over EV charging time were 'ambiguous' and 'likely to mislead'

New project to turn cooking oil into biofuels designed to raise public awareness of sustainable aviation fuels

Final deadline for entries to this year's awards falls at midnight on Friday March 8th

The ATP Tour’s Mark Epps discusses the sport's carbon baseline and how it has introduced a new tool to help players offset tournament travel

Glasgow art installation designed to highlight success of city's deposit return scheme pilot project, which has now recycled more than a quarter of a million bottles and cans

B Lab UK's impact manager discusses finding inspiration from the sustainable collective's members and the importance of 'disrupting the system' to generate alternative solutions

To encourage more people to live climate-friendly lives, it is possible to apply psychological strategies that appeal to human emotions and values, fresh research suggests