The Sceptic Tank reckons the Doomsday Clock is so depressing we need a green economy alternative
So the Doomsday Clock has this week moved one metaphorical minute closer to midnight, taking it to five minutes to 12 and cancelling out the move to six minutes to 12 that was made back in 2010.
All of which suggests one thing: the Doomsday Clock is broken.
It goes back, it goes forward, and never indicates any time that is not a handful of minutes away from midnight. In fact, it has never gone earlier than 17 minutes to midnight, and only stayed there for a brief period in the relatively benign nineties. If it were a wristwatch you'd throw it out.
Leaving aside the oscillating minute hand, the Sceptic Tank is also concerned about the clock's accuracy. If midnight is Doomsday, who will be left from the esteemed Bulletin of the Atomic Scientists to move the clock the final few minutes necessary at the precise moment when nuclear and climatic armageddon strikes?
We fear a nightmare scenario, where the clock is left stranded at a fraudulently reassuring seven minutes to 12, even as the skies rain mercury and zombies roam the earth.
All of which brings us to our plan for a rival symbolic clock.
Let's be honest, the Doomsday Clock is pretty depressing. The word doom is right there in the title, which does not exactly inspire you to get up in the morning and engage in the daily fight to make the world a greener place.
So why not flip things round and produce a nice sparkly new Green Economy Clock that instead of counting down to the appearance of the Four Horsemen counts towards the completion of a beautifully sustainable, low-carbon, circular economy?
You can see it now: an inspiring, progressive, forward-looking metaphorical clock, set at... five minutes past midnight.
Just 23 hours and 55 minutes to go. We feel better already.
As the government's flagship post-Brexit green legislation makes its way through Parliament, there are a number of ways it must strengthened, argues Ruth Chambers of Green Alliance
Energy giant's electricity networks business takes delivery of first electric vans to serve customers across the UK
Construction firm unveils ambition to become net zero business before 2025, appointing Carbon Trust to provide certification
Yet poll by environmental charity Hubbub also finds many Briton's view foreign stag and hen trips as expensive and unnecessary