End of "easy water" forces businesses to adapt

Will Nichols
clock

Collaborative working could reduce scarcity but policy has yet to catch up with private sector, says World Water Council chief

Companies must acknowledge the age of "easy water" is over and adapt to the increasing likelihood of shortages by moving to innovative new business models, the president of the World Water Council (WWC)...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Risk

National Trust and Admiral insurance team up for natural flood prevention partnership

National Trust and Admiral insurance team up for natural flood prevention partnership

Partners announce three new projects that will use nature-based solutions to help tackle flooding across England and Wales

clock 05 November 2025 • 3 min read
WWF: Bank of England 'must do more' to address climate and nature risks

WWF: Bank of England 'must do more' to address climate and nature risks

Bank urged to better account for climate impacts and ramp up efforts to boost green growth

Stuart Stone
clock 03 November 2025 • 3 min read
'National priority': England warned to prepare for ongoing drought into 2026

'National priority': England warned to prepare for ongoing drought into 2026

The National Drought Group warns large parts of the country remain in drought which could exceed into next year, following one of the driest springs and warmest summer on record

clock 31 October 2025 • 5 min read