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Analysis

Management

Ten Steps to Sustainable Marketing in an Uncertain Economy

With the recent market crash, the national dialogue has turned more toward keeping a roof over your head than putting a green roof on your office. So what's a sustainable brand to do? Here are a few strategies to keep you afloat during these tumultuous...

clock 02 February 2009 • 11 min read

Technology

The BusinessGreen.com beginners' guide to solar tech

Don't know your concentrated PV from your thin film? Better check out BusinessGreen.com's beginners' guide to solar technologies

clock 26 January 2009 • 5 min read

Facilities

While Everything Else Stops, Green Still Means Go

Despite the economy, investment in short term green initiatives is still going strong as companies realise how quickly they can cut costs through efficiency projects. Sarah Fister Gale investigates

clock 22 January 2009 • 6 min read

Technology

Why it's time to throw some light on the energy efficient lighting row

With the Daily Mail attempting to whip up opposition to energy saving light bulbs, many businesses would be forgiven for asking if green bulbs really are such a good idea. BusinessGreen.com trains its spotlight on a surprisingly complex debate

clock 20 January 2009 • 8 min read

Technology

First impressions from Masdar's sci-fi solar city

Tom Young visits the site of Abu Dhabi's $22bn "zero carbon" Masdar City, and finds the desert construction site is just a few years away from becoming one of the world's premier clean tech hubs

clock 19 January 2009 • 4 min read

Waste

Dumpster Diving: From Garbage to Gold

Businesses are cutting waste and finding new revenue streams by diving into their dumpsters for items that were once hauled away to landfills. Judith Nemes pulls on the rubber gloves to investigate

clock 16 January 2009 • 11 min read

Legislation

Investigation: Flawed emissions trading rules leave UK firms stuck in catch-22

Critics claim Carbon Reduction Commitment's accounting rules will fail to recognise many firms' investments in renewable energy generation

clock 15 January 2009 • 6 min read

Workplace

The BusinessGreen.com guide to green business fashion

Environmentally friendly fashion needn't mean hemp and sandals any more. BusinessGreen.com takes a look at some of the green fashions that are suitable for the office

clock 14 January 2009 • 5 min read

Technology

A Closer Look at IBM's "Smarter Planet" Campaign

IT giant IBM has just launched arguably the world's largest green marketing campaign. Joel Makower asks two of the execs behind the initiative to outline the rationale behind the repositioning of the company

clock 09 January 2009 • 19 min read

Marketing

"People thought we were tree-hugging, tie-dye wearing, pinko-lefty freaks"

Solitaire Townsend, chief executive of sustainable public relations firm Futerra, makes the case for ethical PR and argues that the need for green marketing is as strong as ever

clock 07 January 2009 • 10 min read
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