IT giant IBM has just launched arguably the world's largest green marketing campaign. Joel Makower asks two of the execs behind the initiative to outline the rationale behind the repositioning of the company
In December 2008, GreenBiz.com Executive Editor Joel Makower talked with IBM Corporation's Rich Lechner, Vice President of Energy & Environment, and John Kennedy, Vice President of Integrated Marketing...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
- Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
- Tap into our extensive archive of exclusive articles, news, analysis and guides
- Choose from 3 paid membership levels or start a 7-day no strings trial
