"People thought we were tree-hugging, tie-dye wearing, pinko-lefty freaks"

clock • 10 min read

Solitaire Townsend, chief executive of sustainable public relations firm Futerra, makes the case for ethical PR and argues that the need for green marketing is as strong as ever

With clients as diverse as Greenpeace and Shell, it might appear that public relations company Futerra Sustainability Communications would represent anyone who is prepared to pay. But the fact that...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive

Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive

Ecologi, Giffgaff, and MG OMD host media and marketing industry leaders at 'Boardroom in Nature' meeting in support of campaign to boost sector's investment in UK nature recovery

BusinessGreen staff
clock 22 April 2026 • 4 min read
'Pivotal moment': Plant based food market hits €16.3bn in Europe

'Pivotal moment': Plant based food market hits €16.3bn in Europe

New analysis suggests the plant-based food market is growing, but products must move beyond niche positioning if they are to realise their full potential

clock 14 April 2026 • 4 min read
Decathlon UK's Chris Allen: 'Most of my work is about redesign'

Decathlon UK's Chris Allen: 'Most of my work is about redesign'

The sustainability director at sports retailer Decathlon explains the importance of translating green ambition into practical decisions, and why new ideas are coming from people 'at the edges' of existing industries

Stuart Stone
clock 07 April 2026 • 4 min read