"People thought we were tree-hugging, tie-dye wearing, pinko-lefty freaks"

clock • 10 min read

Solitaire Townsend, chief executive of sustainable public relations firm Futerra, makes the case for ethical PR and argues that the need for green marketing is as strong as ever

With clients as diverse as Greenpeace and Shell, it might appear that public relations company Futerra Sustainability Communications would represent anyone who is prepared to pay. But the fact that...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Greenwashing versus green hushing: Is there a better way?

Greenwashing versus green hushing: Is there a better way?

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more effective green marketing campaigns

Stuart Stone
clock 23 January 2026 • 9 min read
Amsterdam becomes first capital city to ban fossil fuel and meat advertising in public spaces

Amsterdam becomes first capital city to ban fossil fuel and meat advertising in public spaces

Ban means more than one-in-five Dutch people now live in municipalities with policies in place to block ads considered harmful to the climate

Stuart Stone
clock 23 January 2026 • 3 min read
'Get that electric feeling': Government launches nationwide EV campaign

'Get that electric feeling': Government launches nationwide EV campaign

Department of Transport launches awareness campaign to promote the cost savings available to electric vehicle drivers

clock 20 January 2026 • 4 min read