Stockholm store to allow customers to rent selected outfits from retail giant's Conscious Exclusive sustainable clothing range
Gap, H&M, Lee, Mud Jeans, Tommy Hilfiger, and Reformation are among fashion giants to sign up to new circular principles for denim design
Major new global initiative draws some of the biggest clothing brands together to promote vision of a zero waste fashion industry
New clothing range includes tights, sports bras, hoodies and tops made from recycled polyester and elastane