H&M debuts rental service trial in time for Christmas party season

BusinessGreen staff
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Credit: H&M
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Credit: H&M

Stockholm store to allow customers to rent selected outfits from retail giant's Conscious Exclusive sustainable clothing range

H&M has this week dipped its toe into the emerging market for renting clothes, with the launch of a new trial service at one its flagship stores in Stockholm, Sweden. The Sergels Torg store will offer...

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