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Denim giants commit to green design guidelines

Denim is one of the most resource-intensive materials to produce | Credit: Noirathsi's Eye

Madeleine Cuff
17 July 2019

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Gap, H&M, Lee, Mud Jeans, Tommy Hilfiger, and Reformation are among fashion giants to sign up to new circular principles for denim design

Jeans from some of the world's leading fashion companies are set to become longer lasting, easier to recycle and more environmentally friendly thanks to new guidelines launched by the Ellen MacArthur Foundation...