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Greenhushing

It's the saliency, stupid

Politics

It's the saliency, stupid

From the US to the UK, polls show a large majority of the public want more climate action - green businesses, campaigners, and political leaders need to now work to push the issue up their list of priorities

clock 19 December 2025 • 5 min read
'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

clock 22 September 2025 • 4 min read
Adidas greenwashing judgment offers warnings about climate claims

Marketing

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

clock 11 April 2025 • 6 min read
'Funding Climate Action': New label aims to tackle 'green hushing' risk

Marketing

'Funding Climate Action': New label aims to tackle 'green hushing' risk

New scheme from carbon offset specialist South Pole aims to replace terms such as 'carbon neutral' and help companies demonstrate they are taking steps to cut emissions

clock 27 June 2023 • 3 min read
'Greenhushing': One in four businesses admit to hiding their green credentials

Marketing

'Greenhushing': One in four businesses admit to hiding their green credentials

Research commissioned by environmental charity Earthwatch reveals increasing number of UK businesses have engaged in 'greenhushing' in the past year

clock 24 May 2023 • 2 min read
How companies can avoid the greenhushing trap

Management

How companies can avoid the greenhushing trap

Firms that stay silent about their sustainability efforts can stifle ambition, honesty and collaboration across the broader economy, writes Forum for the Future’s Hannah Pathak

clock 12 May 2023 • 4 min read
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