Getty Images

From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

Marketing

From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

Brands must back up sustainability strategies with visual storytelling that is authentic and aligned with real‑world impact, writes Getty Images' Jacqueline Bourke

clock 22 August 2025 • 4 min read
Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

Marketing

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?

clock 10 June 2022 • 7 min read

Management

Consumers torn between sustainability and convenience, research shows

Visual imagery is increasingly influential in shaping consumer perceptions, the research from Getty Images shows

clock 27 February 2020 • 3 min read