Getty Images

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

Marketing

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?

clock 10 June 2022 • 7 min read

Management

Consumers torn between sustainability and convenience, research shows

Visual imagery is increasingly influential in shaping consumer perceptions, the research from Getty Images shows

clock 27 February 2020 • 3 min read