From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

clock • 4 min read

Brands must back up sustainability strategies with visual storytelling that is authentic and aligned with real‑world impact, writes Getty Images' Jacqueline Bourke

Since the 1960s and 1970s, climate change and environmental action have been recurring topics of concern. Yet, only in recent years have the consequences of human impact become more visible and harder...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

World of Books announces second Sustainable Story Award for 2026

World of Books announces second Sustainable Story Award for 2026

Second annual fiction, non-fiction, and children's literature prize to welcome US-based authors for first time

Stuart Stone
clock 28 July 2026 • 2 min read
The FIFA World Cup was shaped by extreme weather - will Euro 2028 change football's climate legacy?

The FIFA World Cup was shaped by extreme weather - will Euro 2028 change football's climate legacy?

The Euro 2028 tournament in the UK and Ireland provides an opportunity to lead the way in climate resilient sport, writes Football For Future founder Elliot Arthur-Worsop

Elliot Arthur-Worsop, Football For Future
clock 24 July 2026 • 4 min read
'Do It Right': Signature Brew, Wildfarmed, and Groove Armada launch regeneratively farmed beer

'Do It Right': Signature Brew, Wildfarmed, and Groove Armada launch regeneratively farmed beer

New 'Do It Right' lager is to be stocked exclusively in Waitrose stores nationwide

clock 24 July 2026 • 2 min read