From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

clock • 4 min read

Brands must back up sustainability strategies with visual storytelling that is authentic and aligned with real‑world impact, writes Getty Images' Jacqueline Bourke

Since the 1960s and 1970s, climate change and environmental action have been recurring topics of concern. Yet, only in recent years have the consequences of human impact become more visible and harder...

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