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Ecover

ASA cracks down on Oceansaver 'plastic-free' claims

Marketing

ASA cracks down on Oceansaver 'plastic-free' claims

Watchdog rules against laundry pod and dishwasher tablet adverts, after competitor challenges green plastic claims

clock 02 April 2025 • 4 min read

Biodiversity

'Fertilise the Future': Ecover directs coronavirus windfall to catalyse climate action

Green cleaning brand announces new £500,000 fund to support nature based solutions

clock 11 June 2020 • 2 min read

Management

SC Johnson polishes green cleaning credentials with Method and Ecover buyout plan

US cleaning giant signs agreement to acquire the two cleaning brands from B-Corp pioneer People Against Dirty

clock 26 September 2017 • 1 min read

Supply chain

Ecover to replace palm oil with algae

Laundry liquid set to be the first of a range of products to use algal oil, in a move designed to reduce demand for controversial palm oil

clock 02 April 2014 •

Recycling

Ecover hauls in floating waste to make sustainable bottles

Environmentally-friendly cleaning products company plans to collect waste plastic dumped in the oceans to recycle into new bottles

clock 07 March 2013 •

Investment

Ecover aims to clean up in the US with Method acquisition

Purchase of US green products company set to create world's largest environmentally-friendly cleaning firm

clock 07 September 2012 •

Supply chain

Ecover sweetens green packaging with sugar cane plastic

Detergent bottles to be manufactured from 100 per cent Plant-astic from April as part of efforts to reduce demand for fossil fuels

clock 14 March 2011 •

R&D

Ecover plans 'greener' packaging for 2011

Company to package liquid products in plastic derived from sugar cane

clock 31 December 2010 •

Marketing

Eco cleaning products are greenwashing customers, Which? warns

Investigation accuses high-profile green products of failing to back up environmental claims with convincing evidence

clock 29 April 2010 • 3 min read

Marketing

Ecover boss reflects on move to the mainstream

Green cleaning brand defies downturn, but Michael Bremans insists more work needed to take sustainability to the mainstream

clock 20 August 2009 • 4 min read
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