Ecover boss reflects on move to the mainstream

James S Murray
clock • 5 min read

Green cleaning brand defies downturn, but Michael Bremans insists more work needed to take sustainability to the mainstream

Michael Bremans is in a reflective mood. Like many executives at green businesses, the boss of Ecover has spent much of the past year mulling the old adage that "all things are relative". "Over the...

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