Eco cleaning products are greenwashing customers, Which? warns

James S Murray
clock • 3 min read

Investigation accuses high-profile green products of failing to back up environmental claims with convincing evidence

Household brands selling "eco" products may need to rethink their marketing strategies following a study from Which? magazine highlighting how easy it is to "greenwash" customers with exaggerated environmental...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

James S Murray
Author spotlight

James S Murray

View profile
More from James S Murray

Nuclear fusion industry attracts record annual funding of $4.5bn

Oil prices hit one-month high, as Trump announces renewed Strait of Hormuz blockade

More on Marketing

Poll: Majority of UK public want to see equal action to cut CO2 and adapt to climate change
Marketing

Poll: Majority of UK public want to see equal action to cut CO2 and adapt to climate change

Research shows majority of the UK public want the government and private sector to do more to combat both the causes and impacts of climate change in equal measure, but uncovers confusion over meaning of the terms 'adaptation' and 'mitigation'

Amber Rolt
clock 14 July 2026 • 4 min read
Updated ASA ruling pours cold water on wood burning stove emissions claims
Marketing

Updated ASA ruling pours cold water on wood burning stove emissions claims

Watchdog amends ruling on stove emissions and efficiency following an independent review, but maintains that past claims were 'misleading'

Stuart Stone
Stuart Stone
clock 08 July 2026 • 4 min read
Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?
Marketing

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Communications experts share their thoughts on how the proposed ban on social media for under 16s might provide an opportunity to reinvigorate the UK's climate and nature discourse

Stuart Stone
Stuart Stone
clock 02 July 2026 • 15 min read