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Badvertising

'Esportswashing': Inside the rise of high-carbon sponsorship in the gaming market

Marketing

'Esportswashing': Inside the rise of high-carbon sponsorship in the gaming market

Rapidly-growing esports industry faces calls to rethink sponsorship and advertising partnerships, as emissions intensive firms flock to the influential sector

clock 03 September 2024 • 4 min read
'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Marketing

'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Complaint lodged to advertising watchdog over ads that argue expansion of airport will heed environmental limits

clock 22 April 2024 • 4 min read
'Digging its own grave': Are sponsorship deals with polluting car firms undermining the future of professional sport?

Marketing

'Digging its own grave': Are sponsorship deals with polluting car firms undermining the future of professional sport?

New report warns automotive companies are spending record funds on sports sponsorship to bolster their green image while lobbying against climate regulations

clock 17 May 2023 • 4 min read
'Nailing the lid on its own coffin': Why snow sports should ditch their carbon-heavy sponsors

Marketing

'Nailing the lid on its own coffin': Why snow sports should ditch their carbon-heavy sponsors

As winter sports become increasingly vulnerable to climate impacts, a new report is calling for 'ironic' sponsorship deals with fossil-fuel giants to be axed

clock 27 February 2023 • 7 min read
'Badvertising': Is the public increasingly turned off by dirty ads?

Marketing

'Badvertising': Is the public increasingly turned off by dirty ads?

New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned

clock 26 April 2022 • 6 min read

Marketing

Social license to advertise: Should there be stricter rules for advertising high carbon goods?

A Land Rover ad that argues 'life is so much better without restrictions' has stoked the debate over the acceptability of running ads for high carbon products and services that hurt human health and undermine the UK’s climate goals

clock 14 July 2021 • 10 min read
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