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Advertising

Energy

Ricoh uses wind and solar power to put its name in lights

Europe's first eco billboard will be seen by drivers entering London from Heathrow Airport

clock 28 June 2011 • 2 min read

Marketing

How to develop a green digital media campaign

clock 21 December 2010 •

Marketing

US government calls for end to "eco-friendly" adverts

Federal Trade Commission produces guidelines to tackle confusing green claims

clock 07 October 2010 • 2 min read

Energy

Billboard power plants to cover Florida

Lamar Advertising to install solar panels and wind turbines on 1,370 billboards, generating up to 1MW of power for the grid

clock 05 May 2010 • 2 min read

Energy

Ad watchdog slams "misleading" anti-wind farm campaign

Claims that wind farm could cause "depression, sleep deprivation, headaches and memory loss" ruled misleading

clock 19 February 2010 • 3 min read

Legislation

Updated: Ecotricity wind farm claims hit by ad watchdog ban

ASA rules direct mail campaign in support of proposed Cotswold wind farm was misleading

clock 17 February 2010 • 3 min read

Marketing

Watchdog bans Finnair's "eco-smart" ad claim

Advertising Standard Authority rules Finnair cannot claim that it is " eco-smart" for passengers to use the airline

clock 07 January 2010 • 1 min read

Skills

BusinessGreen.com Top Tips: How to communicate your firm's green credentials

Chris Arnold, Author of Ethical Marketing and the New Consumer, offers his top tips on how to shape a green communications strategy

clock 12 November 2009 •

Energy

ASA wades into Scottish wind farm rows

Watchdog bans leaflets from Shetland wind farm developer and Moray anti-wind farm group

clock 11 November 2009 • 3 min read

Supply chain

Watchdog bans "sustainable" palm oil advert

ASA rules that Malaysian Palm Oil Council's claims that plantations are sustainable and help to tackle poveerty are likely to mislead

clock 02 November 2009 • 2 min read
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