How should we be reporting climate target setbacks?

clock • 4 min read

Business, journalists, scientists and politicians need get better at communicating climate solutions, not just the many climate problems we face, explain Jasmin Souesi and Tara Bryer at Climate Outreach

A recent article in The Guardian quoted a climate scientist in its headline, describing the Paris Agreement goal of keeping global warming to below 1.5C as "deader than a doornail". This centuries-old...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint
Marketing

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 3 min read
Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors
Marketing

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

Amanda Powell-Smith, Forster Communications
clock 16 October 2025 • 3 min read
Why communication will determine the winners of the net zero economy
Marketing

Why communication will determine the winners of the net zero economy

The path to net zero is paved by the hard work of businesses in the green transition sector. Chris Dace, director at Resonates, outlines the challenges to these businesses – and how strategic communications are crucial for overcoming them.

Chris Dace, Resonates
clock 15 October 2025 • 4 min read