Don't blame the pilot: In defence of reusable packaging trials

clock • 4 min read

We need to start thinking about reusable and refillable packaging as an engineering problem from the perspective of the user, rather than the supplier, writes Hubbub CEO Alex Robinson

If you're recruiting for a reusable packaging business, you might want to put a line in the ad saying ‘optimists only – the faint of heart need not apply'. Because if you survey the economy around reusable...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

Tetra Pak invests in AI-powered recycling sorting technology
Waste

Tetra Pak invests in AI-powered recycling sorting technology

Technology uses AI and cameras to more efficiently detect cartons within mixed materials waste stream to separate them for recycling

Amber Rolt
clock 04 July 2025 • 2 min read
Five things learned from conversations with circular businesses
Waste

Five things learned from conversations with circular businesses

Green Alliance's Emily Carr has spoken to a number of major businesses already 'quietly getting on' with circularity - here she shares her key takeaways

Emily Carr, Green Alliance
clock 02 July 2025 • 5 min read
WRAP: Millions of tonnes of food waste putting net zero targets at risk
Waste

WRAP: Millions of tonnes of food waste putting net zero targets at risk

New study reveals levels of food waste may have fallen in 2022, but millions of tonnes of domestic food waste are still a major source of greenhouse gas emissions that could put the UK off course to meet its climate targets

Amber Rolt
clock 02 July 2025 • 4 min read