Greenwashing: A risk far beyond reputation

clock • 5 min read

Recent climate action underlines how all corporates urgently need to recognise the threat of greenwashing as embedded material risk, argues Salterbaxter's Kathleen Enright

The latest greenwashing scandal surrounding Shell is a stark wakeup call to all businesses. Shell's directors themselves are being sued by environmental lawyers ClientEarth for failing to accelerate energy...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

Marta Nieto-Garcia, University of Portsmouth, Universidad de Salamanca; Diletta Acuti, University of Bath, and Nayla Khan, University of Portsmouth - The Conversation
clock 22 September 2025 • 4 min read
'Join the bean revolution': New campaign calls for switch to more sustainable diets

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

clock 11 September 2025 • 3 min read
Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Network introduces new framework to work alongside the likes of 1% for the Planet, B Corp, and Real Living Wage

Stuart Stone
clock 11 September 2025 • 3 min read