The customer is not always entirely right: Why social norms matter 

clock • 5 min read
The customer is not always entirely right: Why social norms matter 

Even if people understand how to cut their CO2, they don’t necessarily do it - closing this gap requires social pressure, writes David Powell from Climate Outreach

For all the valid criticisms of the idea of the ‘personal carbon footprint', individual choices matter. Lifestyle changes and systemic change are two sides of the same coin. Millions of small changes tip...

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