The UK public is being flummoxed by corporate carbon speak

clock • 3 min read

A trick is being missed by businesses in the way they communicate the dangers and benefits of net zero to the public, writes Hubbub CP and founder Trewin Restorick

In the run-up to COP26 hardly a day goes by without a company committing to a net zero target. But while such commitments may be bold, polling of over 4,000 nationally representative UK residents carried...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Energy

China's clean tech manufacturing dominance is still growing - and the implications for global trade will be era-defining

China's clean tech manufacturing dominance is still growing - and the implications for global trade will be era-defining

A new report from BloombergNEF reveals the true scale of China's dominance of clean tech manufacturing, and asks what it means for a global economy on the brink of a trade war

James Murray
clock 28 April 2025 • 9 min read
Zonal pricing: Ed Miliband stresses he is 'not in favour of a postcode lottery on bills'

Zonal pricing: Ed Miliband stresses he is 'not in favour of a postcode lottery on bills'

But Energy Security and Net Zero Secretary emphasises 'no decision' has yet been made on zonal pricing proposals

Michael Holder
clock 24 April 2025 • 4 min read
Ed Miliband calls for 'hard headed' clean power push to deliver UK energy security

Ed Miliband calls for 'hard headed' clean power push to deliver UK energy security

Energy Security and Net Zero Secretary shares King Charles' message calling for 'shared learning between nations' on clean power transition at opening of two-day London Energy Security Summit

Stuart Stone
clock 24 April 2025 • 4 min read