The UK public is being flummoxed by corporate carbon speak

clock • 3 min read

A trick is being missed by businesses in the way they communicate the dangers and benefits of net zero to the public, writes Hubbub CP and founder Trewin Restorick

In the run-up to COP26 hardly a day goes by without a company committing to a net zero target. But while such commitments may be bold, polling of over 4,000 nationally representative UK residents carried...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Energy

'Pragmatic resilience' or 'transparent nonsense'? Tony Blair Institute wades into North Sea energy debate

'Pragmatic resilience' or 'transparent nonsense'? Tony Blair Institute wades into North Sea energy debate

The government is yet again facing calls from the Tony Blair Institute for a revamp of the UK’s energy strategy, but critics have derided the think tank’s latest call for more oil and gas drilling

Michael Holder
clock 10 April 2026 • 9 min read
Study: UK electricity becoming more 'British' due to homegrown renewables

Study: UK electricity becoming more 'British' due to homegrown renewables

UK electricity is increasingly homegrown, helping to reduce the need for fossil fuel imports and better therefore protecting Britain from global price shocks, according to the ECIU

clock 10 April 2026 • 4 min read
ITM Power wins £86.5m UK backing for Sheffield hydrogen electrolyser factory

ITM Power wins £86.5m UK backing for Sheffield hydrogen electrolyser factory

Publicly owned energy company and government back 1GW expansion of South Yorkshire electrolyser factory – creating over 400 jobs

Stuart Stone
clock 09 April 2026 • 4 min read