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The Impossible Burger is part of a new wave of alternative protein products | Credit: Impossible Foods
From Burger King to McDonalds vegan options are exploding on fast food menus, bringing with them the potential for a massive shift in public attitudes, says Malte Rödl from the University of Manchester
A few years ago, convincing meat-free "meat" was nothing more than a distant dream for most consumers. Meat substitutes in supermarkets lacked variety and quality. Plant-based burgers were few and far...
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