Study: 'Ick factor' hindering development of circular economy

clock • 4 min read
Credit: iStock
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Credit: iStock

Survey reveals nearly half of consumers are worried about hygiene when considering second-hand items, creating a 'significant psychological barrier' that is blocking the adoption of more circular practices worldwide

Concerns about the hygiene and quality of reused or repaired products are holding back global efforts to move towards a circular economy and minimise the impacts of consumption on the planet. That is...

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Amber Rolt

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