UK B Corp awareness reaches record 51 per cent

Stuart Stone
clock • 3 min read
Credit: B Lab UK
Image:

Credit: B Lab UK

New survey reveals almost two thirds of Brits use certifications such as B Corp to make decisions on which businesses to buy from and work for

More than half the British public have heard of B Corp or seen the initiative's logo, delivering the highest level of recognition of any country surveyed and a dramatic increase on the 34 per cent awareness...

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