'Worn out': Price not an indicator of how long clothes will last, new research finds

Stuart Stone
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

Report challenges perception that higher prices mean higher quality, as consumers are urged to love and look after the clothes they already own

Consumers have been urged to extend the life of the clothes that are already in their wardrobes after a new report challenged the perception that paying higher prices for clothes means they will last longer....

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Technology

University of East London to heat campus buildings using water from River Thames

University of East London to heat campus buildings using water from River Thames

Innovative water source heat pump to be installed at Royal Docks campus under partnership with Siemens

Michael Holder
clock 13 March 2025 • 3 min read
How Matter's filtration technologies aim to take a bite out of the micropollutant crisis

How Matter's filtration technologies aim to take a bite out of the micropollutant crisis

Next in the BusinessGreen Intelligence Spotlight, Adam Root, founder and CEO of Matter, debunks the myth that sustainable solutions aren't commercially viable

Stuart Stone
clock 10 March 2025 • 7 min read
How re-universe is using tech to change our relationship with cups

How re-universe is using tech to change our relationship with cups

In BusinessGreen Intelligence's first Innovation Spotlight, Steve Clarke, commercial director at re-universe, reflects on why for the circular economy convenience always wins

Stuart Stone
clock 03 March 2025 • 7 min read