Morrisons to send in 'Tree Advisors' to help its farmers boost woodland coverage

clock • 2 min read
One of Morrisons' Tree Advisors speaks to a farmer as part of a new scheme | Credit: Morrisons
Image:

One of Morrisons' Tree Advisors speaks to a farmer as part of a new scheme | Credit: Morrisons

Supermarket ramps up efforts to work with farmers to ensure tree planting projects benefit nature without impacting their profitability

Morrisons has appointed a team of 'Tree Advisors' to help support its network of 3,000 farmers towards becoming more tree- and biodiversity-friendly, the supermarket announced today. As part of a partnership...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Fairtrade tea sales rise 35 per cent in 2025

Fairtrade tea sales rise 35 per cent in 2025

Extra profits raised through Fairtrade Premium to be invested back in farms to help combat the effects of climate change

clock 21 May 2026 • 2 min read
Who should pay for emissions across the farming supply chain?

Who should pay for emissions across the farming supply chain?

Farmers are increasingly receiving contracts that include stipulations for reducing emissions - but meeting these goals requires investment, writes Net Zero Hero founder and managing director Arsha Branson

Arsha Branson, Net Zero Hero
clock 21 May 2026 • 4 min read
PepsiCo backs green hydrogen-based fertiliser plans

PepsiCo backs green hydrogen-based fertiliser plans

New collaboration with Fertiberia builds on successful trial in Spain and Portugal where corn farming emissions were cut by up to 20 per cent

clock 07 May 2026 • 3 min read