Morrisons to send in 'Tree Advisors' to help its farmers boost woodland coverage

clock • 2 min read
One of Morrisons' Tree Advisors speaks to a farmer as part of a new scheme | Credit: Morrisons
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One of Morrisons' Tree Advisors speaks to a farmer as part of a new scheme | Credit: Morrisons

Supermarket ramps up efforts to work with farmers to ensure tree planting projects benefit nature without impacting their profitability

Morrisons has appointed a team of 'Tree Advisors' to help support its network of 3,000 farmers towards becoming more tree- and biodiversity-friendly, the supermarket announced today. As part of a partnership...

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