Study: Climate messages on menus can double plant-based meal sales

Michael Holder
clock • 4 min read
Reducing meat intake in favour of plant-based alternatives is widely regarded as critical to reaching climate targets
Image:

Reducing meat intake in favour of plant-based alternatives is widely regarded as critical to reaching climate targets

US study of 6,000 participants carried out by non-profit WRI touts 'promising, scalable strategy' for driving more sustainable diets

Adding environmental and climate messages to restaurant menus can serve to double orders of plant-based foods, according to a US study, which described the tactic as a "promising, scalable strategy" to...

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