Study: Climate messages on menus can double plant-based meal sales

Michael Holder
clock • 4 min read
Reducing meat intake in favour of plant-based alternatives is widely regarded as critical to reaching climate targets
Image:

Reducing meat intake in favour of plant-based alternatives is widely regarded as critical to reaching climate targets

US study of 6,000 participants carried out by non-profit WRI touts 'promising, scalable strategy' for driving more sustainable diets

Adding environmental and climate messages to restaurant menus can serve to double orders of plant-based foods, according to a US study, which described the tactic as a "promising, scalable strategy" to...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Access our Intelligence Reports and exclusive data-rich studies on business-critical aspects of the green economy (BG Advanced members only)
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Credit: iStock

The great greenwash crackdown? UK competition watchdog trains sights on supermarket shelves

Having made net zero and environmental sustainability a strategic priority, the Competition and Markets Authority is now set to probe misleading green claims on everyday product labels

Michael Holder
clock 26 January 2023 • 6 min read
#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

Spoof adverts have appeared across Europe, accusing the auto giants of being among the worst perpetrators of greenwash

clock 17 January 2023 • 4 min read
Credit: iStock

Greenwashing terms to avoid at any cost

Want to be true in advertising, earn trust and avoid lawsuits? Steer clear of this lingo (and use other terms with care)

Elsa Wenzel
clock 06 January 2023 • 13 min read