'From barley to bar': AB InBev trials blockchain to track and trace barley supply chain

Cecilia Keating
clock • 3 min read

Brewing giant reveals new plan to help curb the environmental impact of its supply chain

Leffe beer drinkers will soon be able to find out where the barley in their beer was grown by scanning a QR code on the pack, brewing giant AB InBev has announced. A pilot launched last week by the...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Climate risk isn't just a boardroom problem – it hits textile producers first

Climate risk isn't just a boardroom problem – it hits textile producers first

A more resilient textile sector is one where producers are not treated as passive endpoints of risk, but active participants in climate decision-making and investment, writes Cécile Chi from the Climate, Global Organic Textile Standard (GOTS)

Cécile Chi, Global Organic Textile Standard (GOTS)
clock 27 March 2026 • 5 min read
New UK Cocoa Coalition aims to boost support for responsibly-sourced cocoa

New UK Cocoa Coalition aims to boost support for responsibly-sourced cocoa

Multi-stakeholder alliance comprising manufacturers, retailers, and NGOs urges government to bring Forest Risk Commodities regulations into force

clock 25 March 2026 • 5 min read
Study: 95 per cent of sustainability budgets to be maintained or increased in 2026

Study: 95 per cent of sustainability budgets to be maintained or increased in 2026

Responsible sourcing passed a 'tipping point' last year as businesses responded to trade tariffs, supply chain disruption, and fragmented regulations, new research claims

Stuart Stone
clock 17 March 2026 • 3 min read