Image:
20 million metric tons of malting barley are grown each year | Credit: AB InBev
Brewing giant reveals new plan to help curb the environmental impact of its supply chain
Leffe beer drinkers will soon be able to find out where the barley in their beer was grown by scanning a QR code on the pack, brewing giant AB InBev has announced. A pilot launched last week by the...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
- Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
- Tap into our extensive archive of exclusive articles, news, analysis and guides
- Access our Intelligence Reports and exclusive data-rich studies on business-critical aspects of the green economy (BG Advanced members only)
- Choose from 3 paid membership levels or start a 7-day no strings trial
