'Recycling's most wanted': Innocent and Hubbub team up in bid to boost recycling rates

clock • 1 min read

New campaign in Kensington and Chelsea aims to use catchy messaging to encourage people to recycle the right objects

A new campaign launching this week aims to boost recycling rates in a London borough by combining the recycling expertise of environmental charity Hubbub with the communication skills of smoothie brand...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Waste

Europe's e‑waste is a valuable resource - let's not throw it away

Europe's e‑waste is a valuable resource - let's not throw it away

Nils Pauliks, Leiden University, The Conversation
clock 17 September 2026 • 4 min read
Pressure mounts on government to provide 'clear sense of direction' for circular economy

Pressure mounts on government to provide 'clear sense of direction' for circular economy

Waste industry professionals have called on the government to urgently provide a clearer, long-term strategy as they continue to wait for long-delayed Circular Economy Growth Plan

Michael Holder
clock 14 September 2026 • 4 min read
Mondelez cuts around 2,200 tonnes of plastic a year from biscuit packaging

Mondelez cuts around 2,200 tonnes of plastic a year from biscuit packaging

Rigid plastic trays used to package more than 115 products, including Cadbury Crunchy Melts and Chocolate Chip Cookies, replaced with FSC-certified paper alternative

Stuart Stone
clock 08 September 2026 • 3 min read