Make Up Not Make Waste: L'Oreal announces raft of recycling initiatives

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L'Oreal's latest advertising campaign emphasises the importance of recycling
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L'Oreal's latest advertising campaign emphasises the importance of recycling

The new initiatives build on L'Oreal's ambitious 2030 sustainability strategy, launched in June

French make up L'Oreal has today stepped up its efforts to tackle the plastics crisis and move towards a circular economy, combining new packaging made from recycled plastics with campaigns to drive consumer...

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