From beach to bathtub: Procter & Gamble unveils world's first recyclable shampoo bottle made with beach plastic

Madeleine Cuff
clock • 2 min read

Bottle will be used by consumer goods giant's largest shampoo brand, Head & Shoulders, in a pilot run in France later this summer

Consumer goods giant Procter & Gamble (P&G) has today announced plans to launch the world's first recyclable shampoo bottle made with beach plastic, an initiative it claims could offer a potential solution...

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