Survey confirms customers and employees value green brands

James Murray
clock

Global survey of 17,000 people finds widespread support for green business models cutting right across national and class boundaries

Firms investing in green initiatives are likely to attain competitive advantage through improved customer and employee retention, according to a major new global survey of almost 17,000 people. The...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising

'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising

Group of advertising firms write to government to call for a ban on fossil fuel marketing ahead of parliamentary debate next week

clock 02 July 2025 • 4 min read
Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
clock 27 June 2025 • 4 min read
UK B Corp awareness reaches record 51 per cent

UK B Corp awareness reaches record 51 per cent

New survey reveals almost two thirds of Brits use certifications such as B Corp to make decisions on which businesses to buy from and work for

Stuart Stone
clock 25 June 2025 • 3 min read