From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Michael Holder
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

Fresh research reveals how a deep failure in public communication risks undermining the UK's emerging circular economy

What's the difference between 'biodegradable' and 'compostable' materials? Is there any meaningful difference between a 'bio-based' material and a 'bioplastic'? Can these various products be described...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK Green Business Awards: Ten top tips for your entry

UK Green Business Awards: Ten top tips for your entry

The deadline for entering the UK Green Business Awards is approaching fast - here is some handy advice from the judges on what makes for a strong entry

James Murray
clock 06 February 2026 • 4 min read
'Creatives are rising to this moment': Climate Fiction Prize unveils longlist

'Creatives are rising to this moment': Climate Fiction Prize unveils longlist

Twelve novels boasting 'immense breadth of imagination and richness' have made the longlist for the second annual Climate Fiction Prize

clock 05 February 2026 • 3 min read
ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

Watchdog upholds complaints made by Procter & Gamble UK over nappy and baby wipe product listings

Stuart Stone
clock 04 February 2026 • 6 min read