WATCH: Sustainability expert and chief solutionist at Futerra chats to BusinessGreen about the challenges facing the net zero transition and how she maintains her positivity about overcoming them
Entrepreneur, sustainability expert, speaker and author Solitaire Townsend - chief solutionist and co-founder at consultancy Futerra - took part in a fascinating panel discussion alongside several esteemed and influential figures at BusinessGreen's recent Net Zero Festival 2023 focused on overcoming the challenges to building a net zero future, touching on issues ranging from behaviour change and skills to investment and political support.
Following that discussion, Townsend sat down with BusinessGreen's features editor Cecilia Keating to discuss her main takeaways from the Net Zero Festival, how best to promote the many benefits of the societal and economic transition ahead, how she maintains optimism and hope, and the challenges of marketing the concept of 'net zero' when the phrase itself can be so confusing and "unexciting".
Their conversation - which forms part of a series of Greenhouse interviews with speakers from the 2023 Net Zero Festival - can be watched back in full below.
While this year's event may have drawn to a close, the Net Zero Festival will be back in force again in 2024 - so sign up here to stay in the loop on the plans for next year's event.
With thanks to Net Zero Festival 2023's headline sponsors OVO and Innovate UK.