Net Zero Festival Spotlight: Viki Cooke, co-founder of Britain Thinks

BusinessGreen staff
clock • 1 min read

VIDEO: Leading green economy figures offer their candid views on what net zero means to them ahead of the Net Zero Festival 2021

Viki Cooke is the co-founder and joint chair of Britain Thinks, an insight and strategy consultancy based in London, as well as chair of Hubbub Foundation,  an award-winning behaviour change charity that aims to drive healthier, greener lifestyles across a variety of sectors, from fashion and food to travel and home heating.

A pioneer of deliberative research methods, Cooke has played a cental role in some of the UK's landmark exercises in climate democracy, including the nation's first Citizens' Jury, as well as its inaugural Citizens' Forum and Citizens' Summit. 

As part of an interview series profiling speakers taking part at next week's Net Zero Festival, Cooke discusses the importance of public climate engagement on climate, why the UK's small business community should be on the frontlines of net zero transition, and the damaging impact of apocalyptic and negative language in discussions about decarbonisation.

Viki Cooke is co-founder and joint chair of strategy consultancy Britain Thinks

Have you secured your tickets for the Net Zero Festival 2021 yet? Interested parties can sign up now for a free pass here.

More on Marketing

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 3 min read
Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

Amanda Powell-Smith, Forster Communications
clock 16 October 2025 • 3 min read
Why communication will determine the winners of the net zero economy

Why communication will determine the winners of the net zero economy

The path to net zero is paved by the hard work of businesses in the green transition sector. Chris Dace, director at Resonates, outlines the challenges to these businesses – and how strategic communications are crucial for overcoming them.

Chris Dace, Resonates
clock 15 October 2025 • 4 min read