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Marketing

Marketing

'Generation Electric': EDF launches major EV marketing push

New campaign aims to boost consumer awareness of EVs and renewables with TV, radio, print and social media adverts

clock 03 June 2019 • 1 min read

Marketing

Cats trump climate change for Britain's storytellers, report shows

Britain's entertainment industry spends more time focused on picnics, gravy and cats than climate change

clock 16 May 2019 • 3 min read

Politics

Arnold Schwarzenegger: Want to act on climate? Shift the message

The former governor and action star is a standout politician in his ability to message fraught and often politically divisive topics

clock 03 May 2019 • 5 min read

Marketing

It pays to be green

Dr Kirsten Cowan of the University of Edinburgh Business School argues the evidence consumers will pay for green credentials is more compelling than ever

clock 29 April 2019 • 3 min read

Energy

Game of Thrones was about the horror of fossil fuels all along

Human civilisation is threatened by long-dead organisms, whether as White Walkers or petrol, argues Alf Hornborg from Lund University

clock 16 April 2019 • 4 min read

Marketing

Survey: Consumers keen for carbon labelling

Two thirds of shoppers back the idea of carbon labelling for products, to help identify goods made with care for the environment

clock 05 April 2019 • 1 min read

Marketing

BusinessGreen Leaders Awards 2019: Finalists announced

The best in green business from across the UK will be celebrated at this year's Leaders Awards, with the most competitive finalist line-up to date

clock 03 April 2019 • 6 min read

Marketing

Taste of summer? IKEA serves up plant-based ice cream

Swedish furniture giant rolls out strawberry flavour vegan soft-serve

clock 01 April 2019 • 1 min read

Marketing

Social marketing to address water shortage fears: Is water a privilege or a right?

The University of Kent's Ben Lowe unpicks the challenges of promoting water-saving in rainy Britain

clock 28 March 2019 • 3 min read

Marketing

BusinessGreen Leaders Awards 2019: Deadline extended by one week

In response to popular demand, all entrants have one additional week to submit their entry to the UK's most prestigious green business awards

clock 18 March 2019 • 2 min read
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