Marketing

Major global survey reveals remarkably low levels of consumer trust in corporates' environmental claims

Innovative outdoor digital advertising campaign promotes Ovo’s new demand flexibility scheme Power Move

New study claims hollow green pledges and 'aspirational phrases' are jeopardising efforts to both halt and reverse biodiversity loss and restore nature

The Advertising Standards Authority needs reform to effectively police misleading green claims, argues Badvertising's Emilie Tricarico

Environmental campaign groups warn ASA lacks the remit or resources to effectively police 'greenwash' campaigns

Clean Creatives' releases its third annual F-List report, which names just shy of 300 agencies that worked for fossil fuel companies in 2022 and 2023

KPMG polling reveals high levels of concern among consumers over 'misleading' green claims

Interventions, regulations, and incentives that make greener choices more attractive, affordable, and convenient will be key to delivering UK climate goals, according to social science researchers

A failure to inform and engage the public with the climate crisis could result in a 'vocal and unrepresentative minority of the population' undermining net zero goals, according to a major new report

The Professional Footballers Association's first sustainability champion discusses the potential for sport to be a game changer in the climate crisis and why 'following the money' is crucial to decarbonisation