Marketing

International Ethics Standards Board for Accountants launches consultation on new guidelines to bolster trust in publicly communicated sustainability information

Survey of 1,000 consumers points to language barrier between businesses and consumers around terms such as 'net zero', 'green', and 'sustainability'

New EU rules restricting misleading green claims are a win for firms making genuine efforts towards sustainability, writes Changing Markets Foundation's Nusa Urbanic

Non-profit seeks feedback from businesses, policymakers, civil society, experts, and the general public on latest draft of certification standards

Majority of UK, US, and German consumers are aware repair and second hand products offer savings, but many are still buying new, Klarna poll finds

European lawmakers approve rules designed to drive major crackdown on misleading or unsubstantiated environmental claims

Advertising is a powerful tool that must be embraced by climate campaigners to advance the net zero transition, writes ACT Climate Labs Harriet Kingabay

Food sustainability firm partners with events operator that serves 15 million fans a year at Silverstone, Twickenham, Lord's Cricket Ground, and Wembley

William Troost-Ekong wore custom 'bio-based' boots develpoed by UK brand Sokito during Nigeria's Africa Cup of Nations opening game against Equatorial Guinea

New research highlights lack of confidence in green claims and Scope 3 CO2 reporting