Marketing

Supermarket giant to work with The Carbon Trust to label 30 products with carbon footprint data

Global survey of 17,000 people finds widespread support for green business models cutting right across national and class boundaries

Norway's plans to ban the use of words such as "green" and "clean" may be designed to halt the greenwashers, but they there is a danger stifle demand for more efficient vehicles

Boots and Walkers to debut new labels diplaying product's embodied carbon

Despite all the hype green consumers remain a niche market, warns Joel Makower

Do small donations to green charities really make a difference? It's a case of yes and no, argues Lawrence Gosling

Women do appear to be taking environmental issues more seriously, but firms should think carefully before solely targetting green messages at a female audience

Green execs may understand what they mean by sustainability but according to a new survey many customers are left confused by the term

Friends of the Earth files official complaints against adverts promoting Shell's green credentials

Firms like Microsoft and Google only invite attacks from environmentalists if they don't consider green concerns in every aspect of their business