Marketing

New study finds readers and advertisers are demanding more news on green business

Interest in green products is growing, but firms that don’t back up marketing with actions run risk of consumer backlash

ASA upholds Friends of the Earth complaint claiming oil giant's advert promoting green activities misled readers

BBC poll of 22,000 people worldwide finds support for green products, green taxes and lifestyle changes

Major government survey shows environmental factors are having a major impact on consumers' purchasing decisions

Expert warns too many firms are failing to embrace environmental best practices when undertaking direct mail marketing campaigns

Survey of 16,000 European consumers suggests they place far greater value in "green" products than their US counterparts

Report argues that backing charitable causes delivers sales and reputational boost

New report argues consumers respect firms that are fighting climate change, but poorly targeted marketing means green messages are not reaching the right customers

Slapped wrist over outdated claim wind farm will save 33,000 tonnes a year highlights green advertising risks