Green women leave men in their wake

James S Murray
clock • 3 min read

Women do appear to be taking environmental issues more seriously, but firms should think carefully before solely targetting green messages at a female audience

Those who believe that men are the cause of all the world's ills, ranging from war and pestilence to leaving the toilet seat up, were given further ammunition last week after a new study revealed the male...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Complaint lodged to advertising watchdog over ads that argue expansion of airport will heed environmental limits

Cecilia Keating
clock 22 April 2024 • 3 min read
Nobody could think a Skydiamond was ripped from the bowels of the Earth

Nobody could think a Skydiamond was ripped from the bowels of the Earth

Diamond miners are trying to bury environmentally responsible alternatives through their recent complaint to the advertising regulator, warns Skydiamond's Dale Vince

Dale Vince, Skydiamond
clock 19 April 2024 • 3 min read
'Change starts with imagination': New Climate Fiction Prize to launch at The Hay Festival this summer

'Change starts with imagination': New Climate Fiction Prize to launch at The Hay Festival this summer

Prize aims to showcase novels of powerful literary merit and celebrate fiction which engages with the climate crisis

clock 19 April 2024 • 2 min read