Businesses accused over wasteful direct mail marketing

James Murray
clock •

Expert warns too many firms are failing to embrace environmental best practices when undertaking direct mail marketing campaigns

"Sloppy" processes are leading many firms to undertake poorly targeted direct mail marketing campaigns, which result in wasted paper and carbon emissions and run the risk of alienating increasingly environmentally...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

James Murray
Author spotlight

James Murray

View profile
More from James Murray

'An act of economic self-sabotage': Green groups urge Tories to reconsider pledge to scrap Climate Change Act

Railpen publishes updated net zero plan

More on Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins
Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

Marta Nieto-Garcia, University of Portsmouth, Universidad de Salamanca; Diletta Acuti, University of Bath, and Nayla Khan, University of Portsmouth - The Conversation
clock 22 September 2025 • 4 min read
'Join the bean revolution': New campaign calls for switch to more sustainable diets
Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

Amber Rolt
clock 11 September 2025 • 3 min read
Lidl's plant-based range hits nearly 700 per cent sales growth
Marketing

Lidl's plant-based range hits nearly 700 per cent sales growth

Supermarket's original 2025 target of a 400 per cent increase in meat-free and alternative milk sales has been surpassed, reaching a staggering 694 per cent

Mia Willemsen, Farmers Guardian
clock 03 September 2025 • 1 min read