Consumers embrace second green wave

James S Murray
clock • 2 min read

BBC poll of 22,000 people worldwide finds support for green products, green taxes and lifestyle changes

Most people claim they are willing to pay green taxes in order to combat climate change, according to a major new survey that also highlights growing customer support for green business models. The...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

James S Murray
Author spotlight

James S Murray

View profile
More from James S Murray

'Abdicating US leadership': Governors hit back at Trump's attacks on climate science and clean energy

'Sustainability is not dead': CEOs continue to back environmental action to boost business value

More on Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins
Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

Marta Nieto-Garcia, University of Portsmouth, Universidad de Salamanca; Diletta Acuti, University of Bath, and Nayla Khan, University of Portsmouth - The Conversation
clock 22 September 2025 • 4 min read
'Join the bean revolution': New campaign calls for switch to more sustainable diets
Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

Amber Rolt
clock 11 September 2025 • 3 min read
Better Business Standard: New certification launched for purpose-driven SMEs
Marketing

Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Network introduces new framework to work alongside the likes of 1% for the Planet, B Corp, and Real Living Wage

Stuart Stone
Stuart Stone
clock 11 September 2025 • 3 min read