Marketing
Marketing
Ad agencies warn that possible to changes to the Federal Trade Commission's marketing guidelines could hamper firms' ability to promote their green credentials
15 February 2008
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Marketing
No business event is complete these days without a few corporate handouts, but how do you ensure such freebies fit in with your conference's sustainable ethos? Amy Sims investigates.
13 February 2008
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4 min read
Marketing
Social networking sites offer a prime marketing opportunity for green firms to connect with customers, test new products and even generate some serious whuffie
07 February 2008
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5 min read
Marketing
Communication outsourcing specialist FST Technologies has revealed plans to calculate the carbon footprint of firms' direct mail
06 February 2008
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1 min read
Marketing
Getty Images report warns that generic climate change images will not appeal to consumers
06 February 2008
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2 min read
Marketing
New division plans to add sustainability services to advertising giant's branding and marketing activities
01 February 2008
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Marketing
As British Gas criticises green advert ban watchdog insists it is working to clarify what claims are acceptable
30 January 2008
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Marketing
Traditional means of marketing by demographics simply will not work for green consumers, you need to be able to identify how they behave...
25 January 2008
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5 min read
Marketing
Shares in two of Japan's largest paper firms dip as green claims prove false
18 January 2008
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1 min read
Marketing
US consumers dismiss green technology as expensive, ugly, unreliable and complex
17 January 2008
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2 min read
